Our Story
As a family, we have spent years working in advanced water treatment, everything from high-volume industrial systems to high end residential reverse osmosis units. My family has solved water quality challenges for hospitals, cosmetic industries, mining industries, defence industries, and entire governments across Australia, Europe, the Middle East, and Africa for over three decades.
But the real "aha" moment came when I noticed the dramatic difference in my own skin and hair, and my family's, after installing advanced filtration systems. My sisters and I experienced transformations that expensive products had never delivered. That's when I connected the dots: if untreated water can destroy stainless steel equipment over time, what had it been doing to our bodies?
Behind every SoftStream unit is 30 years of hands-on water engineering
The health improvements were so dramatic that I couldn't believe every household on the planet didn't have one of these filters, that realization became our mission.
That discovery led us to start developing shower filters 10 years ago, refining our approach with each iteration.
Most beauty brands learn water science as they go. We started with water mastery and applied it to beauty.
Drawing from decades of industrial and residential filtration experience, we engineered SoftStream specifically for transformation, not just basic filtration. While others focus on taste or general "clean" water, we target the exact minerals and chemicals that cause dryness, irritation, and dullness.
Your Beauty Routine's Missing Foundation
SoftStream isn't another beauty product, it's the step that makes all other steps work properly.
We're solving the problem most people don't realize they have, using expertise that took decades to develop. When you remove what's damaging your skin and hair at the source, suddenly every product in your routine starts performing the way it was designed to.
This is what happens when serious water science meets modern beauty needs.
Ready to discover what proper water can do for your skin and hair?